SOCIAL MEDIA + PR

Since 2020, AW Creative has been working with Chicago-based interior designer Marshall Erb to handle social media content creation + management across Instagram, Pinterest + LinkedIn. Tasked with curating original photo content of past projects + designing engaging story content, the Instagram grid has transformed into a professional portfolio of his work while the account has seen a steady increase in followers + average impressions. The goal for content creation on Pinterest was to drive traffic to the website by utilizing alt-text captions + keyword descriptions for optimized while a business page was created on LinkedIn to share industry news, company updates, recent blog posts + press coverage. AW Creative has also handled the coordination of occasional press inquiries and pitching new design projects as needed for Marshall.